itself s.r.o. selects NETINT video processing and distribution solution


Vancouver, British Columbia, Dec 3, 2019 – NETINT Technologies, an innovator of computational storage and video processing SoC solutions today announced that itself s.r.o. has selected NETINT Technologies to provide an advanced encoding solution for their media distribution network infrastructure upgrade.

itself s.r.o. is a leading telecommunications supplier in the Czech Republic.  Utilizing their own advanced optical backbone network, itself s.r.o. offers a streaming television service to over 45,000 households.  In order to meet the ever-increasing demands of streaming internet video and to ensure a robust and scalable video distribution network able to meet any future bandwidth demands, itself s.r.o. initiated a project to upgrade its existing video distribution network.

A critical requirement of this new project was to optimize the use of bandwidth across their network. The existing codec technology being utilized to distribute content across their network, was H.264 AVC. In order to better utilize available bandwidth, itself s.r.o. used an innovative strategy that included transcoding video at the source using the H.265 HEVC codec. By utilizing H.265 HEVC for their transport links, itself s.r.o. can achieve a 50% reduction in bandwidth utilization. This bandwidth reduction greatly improved the capacity of their network while simultaneously reducing operational costs (OPEX).

itself s.r.o. initiated a rigorous technical evaluation of available transcoding technologies in order to select a solution that met their demanding requirements.  After a comprehensive analysis, itself s.r.o.  selected NETINT’s Codensity T408 encoder as the solution that offered the optimal balance of economy, performance, high-density and low-power consumption.

NETINT’s Codensity™ video transcoding technology features real-time, high quality, scalable transcoding for live video streaming, enabled through the inherent advantages of ASIC-based encoding and with the scalability of NVMe cloud storage infrastructure.

Each Codensity T408 Video Transcoder module features ASIC-based H.264 AVC and H.265 HEVC video processing enabling high quality transcoding at up to 8K UHD resolution.  Codensity T408 Video Transcoder U.2 modules integrate with host servers as an NVMe-based device. This advanced architecture enables ultra-dense transcoding capacity within an NVMe server architecture.

“The demand for online streaming video is insatiable and we need a scalable infrastructure that can meet future growth.  A key component of our growth strategy is to ensure we are optimizing the use of available bandwidth by utilizing high performance encoding technologies including H.265 HEVC”, said Martin Janda CTO for itself s.r.o.. NETINT’s T408 encoding solution, with its high-performance H.265 transcoding capabilities, enabled us to optimize the use of network bandwidth and with its innovative U.2 form factor gave us a high density, economical, real-time encoding solution that will allow us to meet our future growth needs”.

“In order to minimize costly operational expenses its critical for network operators to maximize the use of available network bandwidth”, said Tao Zhong, Chief Executive Officer for NETINT Technologies”.  NETINT’s innovative Codensity SoC encoding technology, enables economic, high-density, ultra-low bandwidth encoding solutions compared to other encoding technologies.  itself s.r.o. is an industry innovator in streaming video network technology, and we congratulate them on deploying their next generation encoding system.”


About NETINT Technologies

NETINT Technologies is an innovator of computational storage and video processing SoC solutions.  Its Codensity portfolio enables cloud data centers, edge computing companies, and content providers to deploy scalable high-performance applications, while minimizing their data storage and video processing costs.  NETINT, founded by an experienced team of storage SoC veterans, is a Canadian venture-funded high-tech company with R&D facilities in Vancouver, Toronto and Shanghai, China. For more information, visit


About itself SRO

itself s.r.o. is a purely Czech company operating in the field of telecommunications. For 28 years, we have been a reliable telecommunication partner for our customers. We have bet on investing in technology, network expansion and quality of service.

We run our own optical backbone network with a length of over 2,200 km across the Czech Republic. We have built two modernly equipped data centres in Brno and Ivančice. We design and implement the construction of telecommunication networks. From the main receiving station, we distribute more than 400 TV channels, which are delivered in the form of streams or turnkey IPTV service.

Under the Selfnet brand, we bring internet and TV broadcasting into more than 45,000 households in 47 cities and villages in South Moravia. All our customers are under the care of the operators in their own 24-hour surveillance center.